TRAPS: This
question tests whether you’ve done any homework about the firm. If you haven’t, you lose. If you have, you win big.
BEST ANSWER:
This question is your opportunity to hit the
ball out of the park, thanks to the in-depth research you should do before any
interview.
Best sources
for researching your target company:
annual reports, the corporate newsletter, contacts you know at the
company or its suppliers, advertisements, articles about the company in the
trade press.